In July 2005, Johansson starred with Ewan McGregor in the Michael Bay-directed The Island, making her debut as a female lead in a mainstream action film. He drew attention to both the film & herself when he proposed to appear topless in the film's sex scene, but director Bay disapproved, keen to keep the film at a PG-13 rating. In the same year, he starred in the Woody Allen-directed drama Match Point, which opened in December. Johansson received her fourth Golden Globe nomination for Best Supporting Actress for the role but lost to Rachel Weisz. Johansson's next film, Scoop, another collaboration with Woody Allen, was released on 28 July, 2006. The same year, he appeared in director Brian De Palma's The Black Dahlia, a film noir shot in Los Angeles & Bulgaria.
Johansson endorsed the Calvin Klein fragrance "eternity Moment" and was featured in several commercials and printed adverts for the product. of the commercials was featured in her 2005 film The Island. Further establishing her position in Hollywood, he became the face and spokesperson for the Italian luxury brand Louis Vuitton in early 2005 and in January 2006 was named the spokesperson of L'Oreal.
In early 2006, Johansson appeared on the controversial cover of the February 2006 issue of Vanity Fair in nude with other Hollywood it girl Keira Knightley and world-renowned fashion designer Tom Ford. In March of 2006, he topped the U.S. edition of FHM's poll of the sexiest females alive (in the United Kingdom edition Johansson was third). In May of 2006, Maxim named Johansson #6 in their Hot 100 issue, and in July of 2006, Reebok signed a deal with Johansson to co-create "Scarlett 'Hearts' Rbk", athletic footwear scheduled for a debut in the spring of 2007. Johansson will even be featured in Reebok's global women's promotion campaign, also in the spring of 2007. The company's press releases described Johansson as a "world renowned style icon" and an "inspiration for today's young women". In November 2006, Johansson was named "Sexiest Woman Alive" by Esquire journal.
In 2006, Johansson starred in a short film directed by Bennett Miller and set to Bob Dylan's "When the Deal Goes Down...", released to promote Dylan's album, Modern Times. Between 2005 and 2006, he also sang the track "Summertime" for Unexpected Dreams - Songs from the Stars, a nonprofit collection of songs recorded by Hollywood actors, and was in talks to appear in a stage version of The Sound of Music.
In October 2006, FoxNews reported that Johansson has signed to record a music album with Rhino Entertainment's Atco Records, with a feasible release date of spring 2007. The album, entitled Scarlett Sings Tom Waits, will consist entirely of Johansson's cover versions of Tom Waits songs.